How Breeders Can Sell Livestock Directly as Individuals

More and more breeders want to deliver their carefully raised animals directly to customers without going through intermediaries. Here we explain how to sell live animals directly as an individual breeder, along with the benefits and considerations.

Benefits of Direct Sales

Sell at fair prices Without intermediaries or pet shops, there are no middleman margins. Breeders can set their own fair prices and improve profit margins.

Direct communication with buyers You can directly convey detailed information such as care advice and individual animal personalities. After-sale follow-up is easier, helping build trust.

Choose your buyers You can sell after confirming the buyer's keeping environment and experience, enabling transactions that prioritize animal welfare.

Required Procedures

Animal Handling Business Registration Selling live animals such as dogs, cats, reptiles, and birds requires registration as a "Type 1 Animal Handling Business" under the Act on Welfare and Management of Animals. Apply at the animal welfare center of your prefectural or designated city government.

Specified Commercial Transaction Act Disclosures When selling online, disclosures required by the Specified Commercial Transaction Act (business name, address, contact information, return policy, etc.) are mandatory.

In-Person Explanation and Physical Inspection (Dogs and Cats) For dog and cat sales, in-person explanation and physical inspection by the buyer are legally required (effective September 2013).

Methods of Direct Sales

Your Own Website/Social Media Share information via blog or social media and sell directly. Takes time to build an audience but incurs no fees.

Live Animal Sales Platforms Using a dedicated platform lets you centralize customer acquisition, payment processing, and transaction management. Many services allow you to start with no upfront costs.

Events and Expos Sell directly by exhibiting at events like reptile shows. Closing rates tend to be higher since buyers can see the actual animals.

Start Direct Sales on Bri-Choku

Bri-Choku is a platform where breeders can sell live animals directly. Registration and monthly fees are free, with a simple fee structure where commission is charged only upon successful transactions. Everything from listing to transaction management and payment is handled online. Register as a breeder here.